To create a magazine about innovation you have to think like an innovator. So when best minds from The TRADE and Global Custodian
teams got together to brainstorm some possible names and themes
for a new Fin Tech magazine, we turned our office into - what we
deemed to be - an innovation lab for the day.
Our group of (mostly) millennials took half a dozen marker pens
and wrote every technological buzzword we could conjure up on a
whiteboard in our office, in attempt to inspire a name for the magazine. It was a casual Friday so there were chinos aplenty and not a
collared shirt in sight. There were as many empty espresso cups lying
around as there were people, and the day was spent yelling potential
moments of genius at each other in hope of something sticking.
This is how we perceived the setups of the world’s Fin Tech
community to be, and we weren’t far off with our stereotypes as we
discovered when we visited BT’s own innovation lab in London (p_).
We came up with streams of ideas for features in our own brainstorming session, so many that we’ve shuffled some onto our next
edition. The name of the magazine took a bit longer though. After
hours of throwing around suggestions, someone came up with just
adding a Q on the end of Fin Tech…and thus Fin TechQ was born.
Looking back, the pop-up innovation lab might not have been so
necessary. Sometimes the best ideas are the simplest.
Our thesis behind the launch of Fin TechQ was that between both
brands we cover the front office, all the way through to middle- and
back with a combined readership of investment banks, brokers, custodians, technology vendors and everything in between. Each and every one of these players is looking at Fin Tech in one way or another.
As Sapient Global Market’s Leda Glyptis explained to us (p_ ) “there
is no financial services institution, no matter how you define what
they do, that isn’t in the business of Fin Tech.”
Back in 1989, Global Custodian magazine was created as its name-
sakes were suddenly looking after an influx of foreign assets. In
2004 The TRADE magazine was launched in response to the rise of
In 2016, Fin TechQ was launched because financial technologies are
going to change the world that we all operate in, and we’re going to
be right there with you for the ride.
The TRADE and Global Custodian
Welcome to FINTECHQ!
thetradenews.com | globalcustodian.com
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Editor, The TRADE Derivatives
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©Strategic Insight London 2016.
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